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The SportsTech Allstars Podcast

Rohn Malhotra interviews CEO and Co-founder Max Montrey of SportsTrace on the SportsTech Allstarts Podcast

SportsTrace: Improving Athlete Training with 3D Video Analysis (from the SportsTechX North American Sports Tech Report 2021):

  • What should we know about you? (About SportsTrace)

SportsTrace is #MoneyBallForMotion and we help athletes and coaches train smarter using nothing but cell phone video. The idea is simple: take a video from a game or practice, upload it using the SportsTrace mobile app, and an athlete or coach can see what’s working, what’s not, and how the athlete’s mechanics have changed over time.  The insights we provide include links to drills, exercises, and products that help you an athlete get better faster. Our mission is to empower every coach and every athlete – anywhere and on any budget – to achieve more.

So, if you are interested in turning 2D cell phone video into 3D biomechanical motion capture data, we have you covered. If NOT, then just take a look at our video management, recommendations for training, or comparisons (you vs. you and you vs. pros). The value? Reduce the time to improve, reduce the time spent pouring over video. Improve your play now, get automatic hints into what you should be keying on in your form and technique.

  • What have been some of your developments over the last 12 months? (achievements / traction)

My co-founder and I started SportsTrace in early 2020 and launched the full mobile application last month. In between? We’ve cultivated a pipeline of customers while working with close partners in baseball, softball, golf, tennis, soccer, and track & field from amateur to professional levels.

In addition to SportsTrace video analysis, we’ve readily integrated other data sources (Trackman, Rapsodo, Blast Motion, to name a few) alongside our video analysis to create a complete picture of the entire sports scenario.

  • What are you looking for at the moment? (Call to action, what you need)

Everyone at SportsTrace is always looking to expand our network! We’ve been fortunate to connect with teams, leagues, and facilities around the world. We’ve also been able to connect with partners who have sports video but would like to realize more value from that video. So, if there is a customer or partner connection that would benefit the work and mission of SportsTrace, we would be grateful for the opportunity to connect.

As we continue to dive into distribution channels for the consumer facing app, we will consider investment opportunities in 2021 Q2.

  • What can we expect from SportsTrace in 2021? (Upcoming plans)

Now that we’ve been able to launch our mobile app, we are moving beyond teams and training facilities to consumer athletes. SportsTrace has a 2021 roadmap to expand current contracts and customers in baseball, golf, tennis, and softball to other sports worldwide. We’re also developing partnerships with video providers to both structure data for and derive more value from video. Beyond sports? We’ve already been working with healthcare providers – both physicians and clinicians – to adapt our solution for rehabilitation and physical therapy applications.